Rikshawthon 2017

The RikshawThon is a one-of-a-kind awareness event organized by Rising India to support the Beti Bachao Beti Padhao (Save the girls and educate the girls) campaign initiated by the Government of India. During this event, a privately licensed rickshaw is decorated with thematic artwork and travels across various districts in India, visiting public places, schools, and colleges to raise awareness about the importance of saving and educating girls. The RikshawThon serves as a unique platform to promote the message of the Beti Bachao Beti Padhao campaign, which aims to address the declining child sex ratio and encourage equal opportunities for girls in education. By visually engaging the public with the painted rickshaw and reaching out to educational institutions, the event seeks to generate awareness and foster a positive change in societal attitudes towards girls' rights and education. Through its presence in different districts and public spaces, the RikshawThon captures the attention of people from various walks of life and encourages them to support the cause. The event serves as a reminder of the need to protect and empower girls, highlighting their potential and the role they play in the nation's progress. By organizing the RikshawThon, Rising India and its partners aim to contribute to the broader mission of the Beti Bachao Beti Padhao campaign and foster a society that values and invests in the well-being and education of girls.